CHARM CULTURE – PROJECT CULTURAL EXCHANGE IN THE CHINA AND BRAZIL

Year 2000, Chinese picture photographer Zhang Yanjun proposed to take the documentary film Cultural Charm in St. Paul of Brazil, with the aim to describe the power of culture.

From May, 2002 to June, 2005, the couple of Zhang Yanjun led Brazilian attaches to take the documentary film Cultural Charm by means of “Image Travel”. In order the seek the source of Brazilian culture, they reached the first city of Brazil-Cannes ney, and subsequently, the largest wetland Pantanal in the world through the city of Germany-Blumenau.

From December, 2005 to May, 2006, Zhang Yanjun took the documentary film Showplace in the mountain areas in southwest of China. The showing of this film in Brazil directly brought “Envoy Mission of Brazilian National Culture” of eleven people to visit China in year 2007, so as to inspect the place where the documentary film Showplace was taken.

In May, 2010, the Ministry of Culutre of China approved the project establishment for Cultural Charm, including the holding of “Film Culture Exhibition of Cultural Charm-Brazil•Poem of Love” and inviting Brazilian scholars and artists to come to China to take Root of China.

In June of the same year, the Latin American Institute of Chinese Academy of Social Science invited Zhang Yanjun and Xiao Linjie (Resource Magazine) to become members of council of “Brazil Research Center”.

In August, 2011, Resource Magazine, China Documentary Research Center and Shaanxi Normal University General Publishing House Co., Ltd. held “Cultural Charm-Brazil•Poem of Love Film Culture Exhibition” in art gallery of Xi’an. During this period, China Documentary Research Center, Research Center, Shaanxi Normal University General Publishing House Co., Ltd. signed Strategic Cooperation Agreement respectively with Resource Magazine. Subsequently, Shaanxi Normal University General Publishing House Co., Ltd. signed Project Implementation Agreement.

In November of the same year, CCTV (International Channel), and Travel Channel (Traveler Column) signed Programme Designing Agreement with Resource Magazine respectively.

Cultural Charm develops from a documentary film into a large China and Brazil cultural exchange project jointly implemented by several organizations integrating academic exchange, multi-media publication, film culture festival and vedio network platform.

“IMAGING OF A DECADE” PROGRAM

As the continuation of the documentary film Charm of Culture, this part is a cultural project involving a number of agencies in China and Brazil. It will track the value of life of Link and Viviana, the ethnic Chinese siblings. In addition, it will record their growth in Brazil as new immigrants as well as the cultural travel in China in search of things related to their ancestors. The following will be produced each year within 10 years:

  • One documentary film;
  • 12 episodes of television programs;
  • One film DVD;
  • One large photographic atlas

Root in China

There are 5 topics, separately Mongolia, Chang’an, Central Plain, East Sea and Forbidden City, describing a historical and cultural China.

  • Documentary film: one for each topic. The film lasts 120 minutes and is produced yearly, with the 4096×2160 resolution ratio.
  • Television program: 12 episodes for each topic. Each episode lasts 35 minutes and is produced in the HD1080P MOV format. It records the siblings’ travel in search of their roots.
  • Movie DVD: one set for each topic, which contains 5 CDs, and adopts the SD / Blu-ray package. The content includes TV shows and shooting background information.
  • Large Atlas: one for each topic , which contains 38 pages (35 digital artworks) of the size of 550 * 400 mm. It is a memorial atlas composed of the classic photos of each topic.

 

Poetry of Love in Brazil

There are 5 topics, separately Fortune-seekers, City, Art of Civilians and Beach, describing a diversified Brazil.

  • Documentary film: one for each topic. The film lasts 120 minutes and is produced biyearly, with the 4096×2160 resolution ratio.
  • Television program: 12 episodes for each topic. Each episode lasts 35 minutes and is produced in the HD1080P MOV format. It records the siblings’ travel of growth in Brazil.
  • Movie DVD: one set for each topic, which contains 5 CDs, and adopts the SD / Blu-ray package. The content includes TV shows and shooting background information.
  • Large Atlas: one for each topic , which contains 38 pages (35 digital artworks) of the size of 550 * 400 mm. It is a memorial atlas composed of the classic photos of each topic.

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